How to Keep Your Business Small and Win Big (Jeff Bezos 2-Pizza Rule)

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Hey — It’s Ali

Welcome back, Founder.

As a passionate founder or entrepreneurs, we all at some point think of ways to scale up businesses to new heights. But in reality, most of us failed at the beginner step — to keep business small and earn big.

Because it’s only if you win big, you can dream of building an empire.

It’s meant for companies and meetings, as it captures the magic of small teams. But I think it’s also a simple concept for solopreneurs to create effective collaborations (without hiring).

I personally follow this concept loosely without thinking too much about it.

As to me, it made good sense to work with smaller groups to make decisions rather than having multiple voices — some who make the most noise yet add little value.

So let’s dive into understanding the benefits and depth of this strategy.

Agile Decision-Making

Small collabs allow you to make decisions quickly and effectively.

You’ll get more time to focus on the tasks that truly matter, boosting productivity and growth. Always keep your Collab small like 3–4 people max

Improved Communication

Fewer people lead to clearer communication, making it easier to share ideas & concerns.

Streamlining the process means better collaboration and results. The more people in the mix, the more it’s like a game of telephone.

Pick 2 lead communicators.

Better Focus

More people means more “cooks in the kitchen”.

Too much noise, too many decisions, too many people pulling you in different directions.

By staying lean, you can prioritize and allocate resources efficiently, driving your most important projects forward fast.

Stronger Relationships

With 3–4 people max, you can build much deeper connections with any collaborators or freelancers. Strong relationships lead to more trust, loyalty, and success.

Plus, it’s easy to work together again and again.

Increased Accountability

When the group is small, everyone is highly visible.

No more hiding behind big teams. Collaborators must take responsibility and deliver their best work.

This accountability leads to better overall performance, which gets lost in large groups.

Greater Innovation

Small groups often adapt and pivot fast, making them well-suited to discover innovative new processes and ideas for your business.

You can harness this speed to explore those new ideas and quickly test their viability, staying ahead of other builders.

Key takeaways

Choose small groups of 3–4 for better and reap all the below benefits:

1. Agility

2. Focus

3. Communication

4. Relationships

5. Accountability

6. Innovation

Next time you’re thinking about working with collaborators or freelancers, remember the 2-pizza rule.