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How to Keep Your Business Small and Win Big (Jeff Bezos 2-Pizza Rule)
Stay Lean
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Hey — It’s Ali
Welcome back, Founder.
As a passionate founder or entrepreneurs, we all at some point think of ways to scale up businesses to new heights. But in reality, most of us failed at the beginner step — to keep business small and earn big.
Because it’s only if you win big, you can dream of building an empire.
Jeff the founder of Amazon Empire has presented a 2-Pizza Rule.
It states: Any collaborative team should be small enough to be fed by two pizzas.
It’s meant for companies and meetings, as it captures the magic of small teams. But I think it’s also a simple concept for solopreneurs to create effective collaborations (without hiring).
I personally follow this concept loosely without thinking too much about it.
As to me, it made good sense to work with smaller groups to make decisions rather than having multiple voices — some who make the most noise yet add little value.
So let’s dive into understanding the benefits and depth of this strategy.
Table of Contents
Agile Decision-Making
Small collabs allow you to make decisions quickly and effectively.
Lose the bureaucracy.
You’ll get more time to focus on the tasks that truly matter, boosting productivity and growth. Always keep your Collab small like 3–4 people max
Improved Communication
Fewer people lead to clearer communication, making it easier to share ideas & concerns.
Streamlining the process means better collaboration and results. The more people in the mix, the more it’s like a game of telephone.
Pick 2 lead communicators.
Better Focus
More people means more “cooks in the kitchen”.
Too much noise, too many decisions, too many people pulling you in different directions.
By staying lean, you can prioritize and allocate resources efficiently, driving your most important projects forward fast.
Stronger Relationships
With 3–4 people max, you can build much deeper connections with any collaborators or freelancers. Strong relationships lead to more trust, loyalty, and success.
Plus, it’s easy to work together again and again.
Increased Accountability
When the group is small, everyone is highly visible.
No more hiding behind big teams. Collaborators must take responsibility and deliver their best work.
This accountability leads to better overall performance, which gets lost in large groups.
Greater Innovation
Small groups often adapt and pivot fast, making them well-suited to discover innovative new processes and ideas for your business.
You can harness this speed to explore those new ideas and quickly test their viability, staying ahead of other builders.
Key takeaways
Choose small groups of 3–4 for better and reap all the below benefits:
Agility
Focus
Communication
Relationships
Accountability
Innovation
Next time you’re thinking about working with collaborators or freelancers, remember the 2-pizza rule.
Keep it small, keep it focused, and win.
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10x Your Outbound With Our AI BDR
Imagine your calendar filling with qualified sales meetings, on autopilot. That's Ava's job. She's an AI BDR who automates your entire outbound demand generation.
Ava operates within the Artisan platform, which consolidates every tool you need for outbound:
300M+ High-Quality B2B Prospects
Automated Lead Enrichment With 10+ Data Sources Included
Full Email Deliverability Management
Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More
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